Project Spotlight: JC Pallets Co. Website
Client: JC Pallets Co.
Location: Fort Worth, Texas
Industry: Wood pallet manufacturing & recycling
JC Pallets Co. has been a local fixture in the Dallas-Fort Worth area for over 45 years. When they reached out, they needed a refreshed website that looked professional, loaded fast, and clearly explained what they do to the average buyer—from large manufacturing companies to local contractors.
They also wanted to start investing in Local SEO, not just a facelift. The goal was long-term growth, more inbound leads, and a digital presence that matched the legacy of their business.
If you’re a pallet company looking for web design that actually brings in leads, this project is a great example of what’s possible.
Target Audience Considerations
This site wasn’t built for general consumers—it was built for purchasing managers, logistics coordinators, and small business owners who need pallets delivered quickly and affordably. Clarity and trust were more important than style trends. The entire layout was designed to make it simple to understand what JC Pallets offers and how to request a quote, fast.
Goals & Requirements
- Establish JC Pallets Co. as the go-to pallet supplier in DFW
- Improve local search visibility across Fort Worth and surrounding cities
- Make it easy for users to get a custom quote
- Highlight the company’s history, experience, and local roots
- Explain their service offerings without fluff or jargon
What I Delivered
- Custom Homepage & Location Pages: Optimized for both user experience and search engines.
- Simple, Clean Design: Built using Kadence with a focus on speed, readability, and easy navigation.
- Service Area Pages: Created and expanded to target nearby cities like Arlington, Mansfield, and Dallas.
- Conversion-Focused Contact Form: Clearly visible CTAs to request a quote from any page.
- Photo Selection: Professional, relevant imagery showing their trucks, yard, and products.
- SEO-Optimized Blog Strategy: Monthly blog articles and location pages are being published to bring in targeted organic traffic—balancing education with search demand.
Ongoing Local SEO
JC Pallets Co. is currently receiving monthly Local SEO services, including:
- Fresh blog content tailored to relevant searches in the pallet industry
- Geo-targeted service pages for surrounding cities
- Keyword optimization and on-page improvements
- Content strategy designed to increase search traffic and attract quote requests from new customers
- Regular website maintenance to keep everything updated and running smooth
Final Notes
This project is a great example of how a legacy business can modernize its web presence without losing its identity. The site is fast, clear, and already climbing the search rankings thanks to consistent SEO work. If you’re a local company with a great reputation but an outdated online presence—this is what transformation looks like.
If you’re in the manufacturing, logistics, or recycling industry and need a website like this, learn more about my custom web design services for service businesses and industrial companies.
