Project Summary
📌 Client Name and Industry
The Lens – Sports player evaluation service
💻 Project Type
Website Design and Development
🎯 Goals
Increase leads, inform readers of the service, collect form submissions
📈 Results
🔗 Visit live site
Launching “The Lens”: Creating a Compliance-Driven Website for a Remote Player Evaluation Service
When Mark, the owner of The Lens, approached me to build a website for his sports player evaluation service, he had a clear vision in mind: to create an online presence that communicated professionalism and credibility to young athletes and college recruiters. Specializing in remote player evaluations, The Lens offers aspiring college athletes the opportunity to receive comprehensive, professional assessments from experienced NCAA coaches—all through a streamlined online process. The challenge? Navigating the strict guidelines set by major college sports organizations while ensuring every aspect of the website was fully compliant.
The Vision: Establishing Credibility in a Niche Industry
The Lens needed a website that was clear and concise, showcasing their expertise in sports evaluations while communicating the strict adherence to policies governing player recruitment and evaluation. Mark wanted a site that would not only appeal to prospective clients but also demonstrate The Lens’s dedication to operating with integrity within the college sports industry.
Challenges: Navigating Compliance and Building a Seamless Intake System
The project’s main hurdle was ensuring that the website met all the regulatory requirements established by the NCAA and other governing bodies in college athletics. The policies around player evaluations and recruitment are complex, so every word on the site had to be carefully reviewed to avoid any unintentional violations. By collaborating closely with Mark, I was able to build a compliance-oriented framework for the website, ensuring that all messaging aligned with industry standards.
In addition, The Lens required an intricate intake system for new clients. Athletes using The Lens‘s services complete detailed intake forms, providing essential data for their evaluations. These forms needed to be routed to specific individuals within The Lens’s team, depending on the player’s sport, background, and location. Creating this system required linking each form submission to various team members’ emails, ensuring seamless communication from the moment an athlete submits their information.
Design and Development: Building Trust Through Simplicity and Clarity
The design of The Lens website was kept simple yet professional to emphasize the credibility and reliability of the service. Key pages include clear descriptions of the evaluation process, an introduction to the experienced NCAA coaches on the team, and information on how remote evaluations work. Each page was crafted to be visually straightforward, with a clean layout that supports the brand’s goal of transparency and professionalism.
For the intake system, I designed custom forms that captured detailed player information. The forms were then tested extensively to ensure that all data entries were correctly routed to designated team members. This process was essential to making sure The Lens could maintain high standards of organization and efficiency as they scale.
Launching in a Niche Market with Strong Google Potential
As the website nears its launch, we are optimistic about The Lens’s potential for visibility and growth on Google. With a well-defined niche and minimal competition, The Lens is in a strong position to rank highly in relevant search queries. The site’s SEO strategy was carefully structured to highlight its specialization in college-level player evaluations, helping prospective athletes and recruiters find The Lens easily.
Final Thoughts: Building a Foundation for The Lens‘s Success
Working on The Lens website was a unique and rewarding experience. Collaborating with Mark to navigate compliance, design an intuitive intake system, and craft a clear, professional brand message allowed us to create a site that reflects The Lens’s expertise and commitment to integrity. As The Lens prepares to launch, I’m confident that they will make a significant impact within their industry—empowering young athletes and building lasting relationships in the college sports community.
