Roofing Company Website Design

When a hailstorm hits, homeowners grab their phone and search for a roofer. If your website isn't fast, easy to use, and showing up on Google — they're calling your competitor instead.

Is Your Roofing Website Costing You Jobs?

If your website isn’t bringing in jobs, something’s wrong. We’ll find it, explain it in plain English, and show you exactly what it’s costing you. Free audit, no sales pressure.

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We develop custom WordPress websites specifically for roofing companies. Every site we build is fast, mobile-friendly, and built to rank for the searches that matter most — roof replacement, storm damage repair, and emergency roofing services across your service area.

Why Most Roofing Websites Don’t Generate Leads

Most roofing websites have the same problems. They look outdated, load slowly on phones, and weren’t built with Google in mind. Here’s what’s typically broken:

  • One generic “Services” page — Google wants a dedicated page for every service you offer. Roof replacement, storm damage, repairs, and gutters all need their own page to rank in local searches.
  • Slow load times — most roofing sites load in 6–10 seconds. By then, your potential customer already called someone else.
  • No local SEO foundation — if your site isn’t optimized for Fort Worth searches, you’re invisible to the customers closest to you.
  • Stock photos — homeowners want to see your actual work. Generic stock photos kill trust before you ever get a chance to pitch.
  • No CRM integration — if leads from your contact form aren’t going straight into Jobber or HouseCall Pro, you’re losing jobs to slow follow-up.

If any of this sounds like your current website, it’s not a small problem — it’s costing you jobs every time it rains.

The average roofer website takes 12 seconds to load

I personally tested over 100 roofing co. websites and found that nearly all of them are slow. If you have a fast website, Google will rank your site higher than the competition. Site speed has been an SEO ranking factor for years. Slow website = worse SEO.


Roofer Websites That Actually Generate Leads

Here’s a look at some of the roofing websites we’ve built and the results they’re generating.

View live roofing website

Good Contractors Roofing and Restoration

Good Contractors already had a decent looking website — but it was slow, and their local SEO strategy was too narrow. We rebuilt the entire site from the ground up with cleaner code, optimized every page for speed, and reworked their SEO strategy to target not just Fort Worth but surrounding cities like Benbrook, Keller, and Mansfield. They now rank on page one of Google across multiple cities in the DFW area.

  • PageSpeed Score: 100/100
  • Load time: Under 2 seconds on a slow 4G connection
  • Ranking for: “Roofing company Fort Worth” + surrounding cities
  • Platform: WordPress

“I highly recommend Kevin Wright from Wright Custom Websites for anyone looking for expert analysis and invaluable advice for their website and social media. His insights and guidance have already brought tremendous value to my business, and I am confident that they will continue to do so for years to come. Don’t miss out on the opportunity to work with him!”

Ken Donaghy

Owner – Good Contractors Roofing and Restoration

Real conversations between our client and their customers.


What’s Included in Your Roofing Website Design

Every roofing website we build comes with everything you need to show up on Google and start generating leads in Fort Worth. Here’s what’s included:

  • Custom WordPress design — built from scratch to look professional and load fast. No cheap templates.
  • Dedicated service pages — individual pages for roof replacement, roof repair, storm damage, gutters, and every other service you offer — each built to rank in local searches near you.
  • Mobile-first design — most roofing searches happen on a phone. Your site will look great and load fast on any device.
  • Sub-2-second load times — clean code and optimized images so your site passes Google’s speed test.
  • Local SEO foundation — foundational on-page SEO that builds authority in your local area.
  • CRM integration — leads go straight into Jobber or HouseCall Pro the moment someone submits a form.
  • Google Analytics and conversion tracking — see exactly which pages and searches are generating your roofing leads.
  • You own it 100% — no lock-in, no monthly platform fees. Your site is yours to keep and edit anytime.

How Much Does a Roofing Website Cost?

A custom roofing company website typically costs between $3,500 and $6,000, including a custom WordPress design, dedicated service pages, storm damage landing page, local SEO foundation, and CRM integration. Budget freelancers charge $500–$2,000 but typically deliver a slow, generic site that won’t rank on Google. Large agencies charge $10,000–$50,000+. For most roofing companies, $3,500–$6,000 is the sweet spot — a professional site that ranks and generates leads year-round.


Roofing Companies We Work With

We specialize in building websites for roofing companies across the US. Whether you focus on residential, commercial, or storm damage work, we know the roofing industry and we know what homeowners are searching for. We work with:

  • Residential roofing companies
  • Commercial roofing contractors
  • Storm damage and insurance claim specialists
  • Roof repair and maintenance companies
  • Gutter installation and replacement companies

Frequently Asked Questions

How long does it take to build a roofing company website?

Most roofing websites take 3–6 weeks from start to finish. The timeline depends on the number of service pages, how quickly you provide photos and content, and revision rounds.

Do I own my website after it’s built?

Yes. You own your website 100%. No lock-in, no monthly platform fees, no held hostage. It’s yours to keep and edit anytime.

Will my roofing website show up on Google?

Every site we build includes a local SEO foundation — proper titles, descriptions, headers, and schema markup — designed to rank in your service area from day one.

Do you build storm damage landing pages?

Yes. Every roofing website we build includes a dedicated storm damage page built to capture emergency leads when hail and wind events hit your area.

Can my contact forms connect to Jobber or HouseCall Pro?

Yes. We integrate your contact forms directly with your CRM so every lead goes straight into your job management system the moment someone submits a form.