What is website optimization?
Website optimization is the process of improving your website so that it helps you meet your goals. Whether you want more customers, better quality leads, or more email list subscribers, your website can be optimized to make that happen.
What kind of website optimization do you provide?
I provide several kinds of website optimization services, which one you need will depend on your goals.
- Search Engine Optimization (SEO)
Get your website to show up on the first page of Google. - Page Speed Optimization
Nobody likes a slow website – I can make yours fast. - Conversion Rate Optimization (CRO)
Tweak your website to get more customers from the same traffic.
Who Needs Website Optimization?
The real answer is… pretty much everyone. Most businesses are getting leads, customers, or sales from their websites these days. Ensuring your website is well optimized to hit your goals is one of the best ROI investments you can make.
If you’re running paid ads, you really need website optimization
Paid ads (Google Ads, Meta Ads, TikTok Ads) are a powerful way to instantly get more eyeballs on your business. However, many companies jump the gun and run ads before they dial-in the website. This can still lead to good results, but with an un-optimized site, you’re burning a percentage of your ad spend on wasted clicks. Possibly up to 80% of clicks can be wasted if traffic is sent to an un-optimized website.
How Much does website optimization cost?
Cost depends on the size of your website and type of optimization you need. Search engine optimization is often a recurring service ranging from $500-$5,000 per month. Conversion rate optimization can be a one-time investment or recurring service. Specific pricing for CRO is entirely dependent on the scope of the project, often ranging from $2,500 up to $25,000+. Page speed optimization is usually the most straight-forward optimization service costing anywhere from $800-$6,000.
How do I know if I need website optimization?
There are ways to check the status of your website optimization for free: Google Page Speed Insights for page speed testing, Google Search Console for search engine optimization, and Google Analytics for conversion rate optimization.
If you are not a tech person, it might be best to rely on freelancers or agencies to at least provide a free audit of your website so you know where you stand.
Wondering how your website stacks up?
I’ll take a look at your site for free and tell you exactly what’s broken, why Google isn’t showing it to people, and how much business it’s probably costing you — in plain English, no confusing tech talk. Request a website audit.
